Your Web site is a gateway to your public.

It’s how people learn about who you are and what you do. It’s where you can share your portfolio, past performances and exhibits. And it’s how your industry—grantmakers, collectors, curators, producers—finds out more about you.

And you don’t have to break the bank to get your stuff out there.

  • Free Online Portfolio Sites
  • Plug-and-Pay Portfolio Sites
  • Building your own Web Site
  • Hiring a Professional Web Designer
  • Starting a Blog

Free Online Portfolio

At the very least, post your stuff. Let people who want to find you, find you. You can jump start the process of creating a free online portfolio through:

Plug-and-Pay Portfolio Sites

For a fee, you can add your work to these portfolio sites and save yourself the time of launching and maintaining your own Web site. Some offer you the opportunity to create an online portfolio that looks like a personal Web site with your own URL.

Building Your Own Web Site

Hire a Web designer, barter with a design-savvy friend, or do it yourself, remember that your Web site represents who you are to the world.

These sites can help you think through what you want and help you avoid common Web mistakes.

Hiring a Professional Web Designer

  • Meet with your Web designer to discuss your needs. Provide sample sites and make sure you have a content management system as a part of the site so you can add new items yourself without having to pay a professional.
  • Agree on a price and timeline before you commit.
  • Supply designer with written content and Web-ready images.

      Advantages:
    • Flexibility: there are virtually no limitations to what can be done, as long as you can pay for it.
    • Professional appearance
    • Search engine optimization (SEO): your designer should cover many of the initial considerations to get your site seen by search engines.

      Disadvantages:
    • Cost: especially upfront costs. With a content management system, you should be able to reduce downside costs.
    • Finding a reputable designer: Be sure to look at their portfolio and contact their clients for recommendations.
    • SEO: This may not be obvious to you, so you have to trust that the designer has done this work.

Blogs

Blogging for Artists:
A series of how-to’s and why’s shows you how you can get more Google juice with a blog.