Market yourself

Public, press, supporters—your audience can’t find you if you don’t put yourself out there. Tell the world who you are and what you’re doing.

Learn more about how artists, of all disciplines, speak about their work and speak to their audience.

  • General Marketing Tips
  • Social Media Sites

General Marketing/PR Tips for Artists hosts a series of articles to help artists better market their work, including:
Artists Foundation
Advice on approaching those who showcase your work: curators, presenters, publishers, producers, dealers, store managers, etc.

The Brand Show (Local)
Local brand consultants Two West, Inc., give insight into creating an identify for your business and growing your brand through their blog and podcasts.

The Musician’s Guide to Touring and Promotion
Produced by Billboard Magazine and updated every six months, this site provides industry contacts and information.

National Arts Marketing Project provides information, tools, and practical ideas to design quality, cost-effective marketing programs and strengthen arts organizations. Their IdeaBank contains practical lessons, case studies, program profiles, and sample documents on hundreds of issues in arts marketing and management.

New York Foundation for the Arts
A series of how-to’s on tapping art consultants, accessing corporate curators, creating a professional portfolios, and making the most of your self-promotion.

NYFA Source
Search this national database for opportunities, awards, and services. To find marketing resources and experts, choose your Discipline and then Refine Search using "marketing" as your Keyword.

For discipline-specific results from NYFA Source, check out this list
(via Chicago Artists Resource):
Writer’s Market Guide
A fee-based service that offers significant amounts of information on market listings for magazines and literary journals as well as hundreds of literary agents in all genres.

Social Media Sites

Kansas City Online Community
Social Media Club KC

A great way to launch your portfolio, for free.

Search for groups that promote discussion among artists in your discipline.  Promote your work through a Facebook Fan page.
Follow the discussion, links, and opportunities from curators, museums, collectors, producers, and fellow artists.

What are we missing?

Let us know your favorite marketing resources and ideas with other artists.