Third Space Series Event: A Primer on Promotion and Media Relations for the KC Artist


Artist INC room 114

4747 Troost
Kansas City, MO 64110

Monday, February 4, 2013 
6:30 to 8:00 pm

Doors open at 6:00 pm and speakers begin promptly at 6:30 pm. The Third Space series is free and open to the public.

A Primer on Promotion and Media Relations for the KC Artist

This is a four part presentation by Gina Kaufmann featuring a case study with Grace Suh.  At the end of the presentation there will be time for questions with the presenters. 

Part 1: Be yourself, for the most part.
Art writing has a tendency to be personality-driven. So be yourself. Wait, not like that. More like this. The tricky contradiction of promoting an authentic personality while playing by the rules.

Part 2: The time-hook.
Remembering that relevance and timeliness are the bread and butter of journalism. In this segment, we will explore the importance of time hook and discuss ways of using this concept to frame and schedule your press release.

Part 3: Inside the minds of journalists.
The goals of the journalists are not the same as the goals of artists, though in happy scenarios these two overlap. In this portion of the conversation, we will talk about how to work within the paradigm of journalism, giving journalists what they need while carefully crafting messages of your own. Related concept: promoting tirelessly while respecting journalists' professional boundaries. Dos and Don'ts.

Part 4: Case study.
Grace Suh, who successfully promoted a local artist's project whose implementation was made possible by a Rocket Grant, will offer a reflection on her experience.

Conclusion: Q&A with Gina Kaufmann & Grace Suh

About Our Speakers

Gina Kaufmann

Gina Kaufmann is a writer and local media professional who currently promotes artists and art initiatives for the Spencer Museum of Art in Lawrence, Kansas. She has worked in a variety of media providing cultural coverage, with a particular focus on visual art. Her resume includes stints at The Pitch, the Kansas City Star, KCUR 89.3 FM, and She also edited a special issue of Review, has been published in ArtNews, and served as a founding contributing editor of the national Jewish humor and culture magazine Heeb. Gina not only has experience covering the arts for local media, but has also spearheaded and promoted artistic projects of her own. She has been invited to present original work at both the Kemper Museum of Contemporary Art and the Nelson-Atkins Museum of Art, and her storytelling event series earned the Pitch's 2011 Mastermind Award.

Grace Suh
Grace Suh's writing has been anthologized in numerous collections including Kansas City Noir, Echoes Upon Echoes, Imprint and Making More Waves, and received awards from the National Endowment for the Arts, the Overbrook Foundation, the Edward F. Albee Foundation, the Djerassi Resident Artist Program, the Kansas City Press Club and the Howard M. Teichman Foundation. She has written for many publications including The San Francisco Weekly and KoreAm Journal, as well as clients including Moleskine, FusionLab and Hamptons Film Festival, the artists Anne Lindberg, Mike Sinclair and Jarrett Mellenbruch, the singer Shawn Colvin and the New Yorker staff writer Hilton Als.

Artist INC is a collaborative partnership of Mid-America Arts Alliance and the UMKC Innovation Center. Major support is provided by the Ewing Marion Kauffman Foundation 
and the Missouri Arts Council.

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Funded in part through a cooperative agreement with the US Small Business Administration. Programs are extended to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Lisa Cordes at

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